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Tag University relations

New institutional spot to make its halftime debut

August 27, 2013

Competition for airtime and brand recognition can be just as intense for institutions of higher education as it is for major national and international brands. The advertising space provided to each Big Ten school provides the kind of media placement that most universities could never afford on their own.

Madison named ‘America’s Best College Football Town’

September 25, 2012

What's not to love? That was the general reaction from Badger fans upon hearing that USA Today recently named Madison, Wis., "America's Best College Football Town."