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TIP/Super Bowl ads

February 2, 2010

During the Super Bowl, thirty seconds is all it takes for a company to establish itself as an innovator - as in the case of the Apple Macintosh "1984" ad - or leave viewers scratching their heads - like the Electronic Data Systems "herding cats" spot.

TIP/Energy policy expert

January 29, 2010

Jan. 29, 2010