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U.S. Bank scores with UW-Madison Great People Scholarship support

September 9, 2010

U.S. Bank, a sponsor of Wisconsin Badger football radio broadcasts, will make a gift of $2,500 to the U.S. Bank Great People Scholarship at the University of Wisconsin–Madison for each Badger touchdown scored this season at Camp Randall Stadium.

“We appreciate our partnerships with the University of Wisconsin–Madison and Badger football,” says William R. Bertha Jr., U.S. Bank Wisconsin market president, who earned his bachelor’s and MBA degrees from the Wisconsin School of Business. “We are proud to support students at the university for years to come thanks to the endowed U.S. Bank Great People Scholarship.”

Great People Scholarships are Chancellor Biddy Martin’s top fundraising priority on campus. The scholarships are often part of support packages that include student and family contributions, loans and work-study jobs. U.S. Bank’s total gift will be matched by the UW Foundation, which is conducting the Great People Scholarship Campaign.

“College affordability means so much to Wisconsin, our students and their families. It is crucial to many students’ futures and their ability to compete,” Martin says. “Making an investment in need-based scholarships provides a foundation for building successful lives. We appreciate U.S. Bank’s investment in our students and our university.”

U.S. Bank has supported many initiatives on the UW–Madison campus, including the American Family Children’s Hospital, the U.S. Bank Professorship in Banking at the Wisconsin School of Business and the PEOPLE program.

U.S. Bancorp (NYSE: USB), with $283 billion in assets as of June 30, is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. The company operates 3,002 banking offices in 24 states and 5,309 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp at

In addition to providing access and opportunity for students, increased financial aid generated through the Great People Scholarship Campaign provides the chancellor and campus leaders the fiscal flexibility to respond to opportunities as they arise and solidify UW–Madison’s future as one of the world’s leading institutions of higher learning.

For more information on Great People Scholarships, visit