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Psychologist works in the mysterious realm of human memory

December 6, 1999 By Brian Mattmiller

For those who get flummoxed by how-to manuals or stymied by instructions for assembly, university psychologist Art Glenberg has a reassuring theory.

It’s not totally your fault. The instructions run counter to how your memory works.


“Every time you spell a word, drive a car or pick up a telephone and recognize your mother’s voice, it’s a wonder.”

Art Glenberg
Professor of psychology


Glenberg is an expert on the nuances of human memory, one of the most intriguing, but hard to understand, mysteries of the mind. More recently, Glenberg has been refining a controversial theory about memory and language that questions some basic assumptions of his field.

Glenberg’s opening salvo came in 1997, when his paper, “What Memory is For,” was published in the journal Behavioral and Brain Sciences. The article suggested psychologists drop the widely accepted view that human memory works like computer memory, which stores abstract symbols designed to be reproduced with verbatim accuracy.

Instead, Glenberg argued that human memory is a direct result of action: of how the body moves and responds to its environment. Memory exists to help us walk, talk, run, drive a car, answer the phone, and all of the myriad tasks of getting along in the world.

Because these memories are designed to facilitate action, rather than verbatim reproduction, human recall is rarely totally accurate.

His theory was not universally accepted, to put it lightly. The paper generated more than two dozen written responses from peers, uncommon in the erudite world of research journals. The responses ranged from expressions of interest to piercing critiques.

“It’s actually a matter of some pride now that I got so much flak,” Glenberg says. “Because now we’re starting to convince the editors of some of the major journals that there’s something to be learned from this.”

Beyond creating an academic snit, Glenberg’s ideas have strong practical applications. Glenberg is now looking at memory’s role in language, and his “embodiment theory” of memory could lead to better pedagogical techniques. He has experiments designed to find whether action-oriented learning tasks can improve the teaching of technical information to adults and help children who are good oral language users but poor readers.

And it may end up helping those poor souls who bristle at the phrase, “some assembly required.”

In a recent study, Glenberg taught volunteer participants how to identify landmarks using a compass. The students heard descriptions of all the different parts of a compass and map.

However, one group received only written and oral descriptions of the components, whereas another group watched video clips of a person interacting with a compass while the parts were described. The video group had no problem later when asked to read and use instructions for how to use the compass, Glenberg says, but the text-only group was utterly baffled. Tests showed they could describe parts of a compass, but couldn’t put that knowledge into action.

“As in the compass experiment, understanding verbal instructions requires that those instructions ‘contact’ the right memories,” Glenberg says. In the case of following instructions for assembly, the trouble sometimes stems from trying to draw on memories that we don’t yet have.

Glenberg says the various tests of his theory – that action is the basis of memory – could be strong reinforcement of what teachers know intuitively: Hands-on and interactive lessons pack a bigger punch.

Memory has fascinated Glenberg since his undergraduate years at Miami University. Two years after his first psychology course, Glenberg’s teacher spotted him in the statistics lab and enthusiastically greeted him by name. Glenberg says he was amazed that the professor remembered his name, and then flattered when the professor invited him to work in his lab. The research (of course) was on techniques for improving memory.

Glenberg is returning that favor to his current students. On the first day of smaller classes, he spends time engaging the group in a few common mnemonic tricks that aid in remembering names. “These are old tricks, but they really work,” he says.

How memory really works is still totally up for grabs, he says, cautioning that theories on the subject draw from limited knowledge of the human mind. The sheer darkness inside the “black box” of memory is a big part of its appeal for Glenberg. It produces some amazing quirks, but its power is undeniable.

“For the most part, memory does a magnificent job for us,” he says. “Every time you spell a word, drive a car or pick up a telephone and recognize your mother’s voice, it’s a wonder.”

Tags: research