May 29, 2008
Despite the strong established link between human behavior and environmental degradation, many people continue their daily activities,to pay little attention in daily life to ecological concerns, even when they are aware of how they might live more sustainably. A new, free, newsletter called "Environmental Communication and Social Marketing," created by faculty from the University of Wisconsin–Madison and UW Cooperative Extension, provides innovative, psychology-based strategies for promoting behaviors that positively impact the environment.