Feed Bag deli opens in the Vet School

People on the west end of campus will finally get what they have been craving for some time: a deli of their own. On Friday, Feb. 12, Wisconsin Union food services will celebrate the grand opening of the Feed Bag, located on the 2nd floor of the Veterinary Medicine Building, 2015 Linden Drive.

The celebration will continue during normal deli business hours, 7 a.m.-3 p.m.

“We will give away several prizes every hour in honor of the occasion,” says deli manager Vicky McSherry, “and we’ll be serving free samples and food at special prices.”

The Feed Bag will sell gourmet coffee, fresh bakery goods, sandwiches, salads, desserts, snacks and drinks. Hot entrees are available from 11:30 a.m. – 2 p.m. Limited space precludes on-site seating, so the new deli will operate strictly as a “grab and go” enterprise.

During the grand opening, patrons will be able to set up Wiscard accounts using their UW IDs as a debit card. And every sixth cup of coffee will be free to customers who pick up the popular “Coffee Club” cards, which are valid at any union deli across campus.

Pete Behrendt, union deli division manager, expects good traffic. “People have really been starved on this end of campus for a close place to get some good food,” he says.

The only eatery on campus from the old UW hospital to the new UW Hospital, the Feed Bag hopes to draw more than Vet School and clinic customers. They are expecting to serve students, faculty and staff from the Biotron, the ag school, the greenhouses, the WARF Building and the Natatorium, right across Parking Lot 69.

“It will be convenient for people who park in the lot to stop by and get coffee and a bagel or pastry on their way to the office in the morning,” says Behrendt, “or for those leaving the Nat after a midday workout.”

Five other delis operate on campus: the Deli/Sweet Shops in Memorial Union and in Union South, the Blue Chip Deli in Grainger Hall, the Ingraham Hall Deli, and the ICU Deli in the Medical Sciences Center. All will celebrate the opening of the Feed Bag with specials of their own.