Website allows Badgers to share their pride in the run-up to the Rose Bowl

An interactive website will follow the historic return of the Badgers to the Rose Bowl and allow fans to share their Badger pride, wherever they are.

The site — http://rosebowl.wisc.edu — allows fans to share their Instagram photos and Badger-inspired tweets, and also to view the events in Pasadena as University Communications and Marketing chronicles the southern California experience in photos.

Excitement about the event is running high as the Badgers return to Pasadena for the third straight year — this time under the leadership of Barry Alvarez, who temporarily stepped into the role after Bret Bielema took the head coaching job at Arkansas.

To participate, use Instagram and tag your photos #RoseBowlUW. We’ll select our favorites and they’ll be featured at http://rosebowl.wisc.edu.

Similarly, to share tweets about the Badgers, tag them #RoseBowlUW or include @UWMadison. To keep in touch with all of the action, be sure to follow @UWMadison, @buckybadger, @Badgerfootball and @uwbadgersdotcom.

The site is mobile-optimized to be viewable from smartphones.