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Media Advisory: Coverage opportunities at Wisconsin Science Festival

October 14, 2014

This tip sheet highlights key events of the 2014 Wisconsin Science Festival, held Oct. 16-19, and opportunities for coverage. All events below will be in the Discovery Building at 330 N. Orchard St. For the full event list, visit

  • Discovery Expo: Thursday, Friday 9 a.m.-2 p.m.; Saturday, Sunday 10 a.m.-2 p.m. With 60-plus exploration stations, guests can launch a rocket, make a cell, learn about polar ice, drive a robot, extract DNA and more.
  • Discovery, Technology, Collaboration and Caving to Uncover Fossil Remains in the Cradle of Humankind: Saturday, Oct. 18, 10-11:30 a.m. In his latest scientific adventure, anthropology professor John Hawks describes his underground experience as part of the Rising Star Expedition.
  • Big Ideas for Busy People: Thursday, Oct. 16, 8-9:30 p.m. Eight of UW–Madison’s best and brightest in areas ranging from cartooning to chemistry highlight groundbreaking work — for five minutes — with another five for Q&A before it’s on to the next big idea.
  • This is Your Brain on Big Data: Friday, Oct. 17, 3-4 p.m. UW–Madison scientists are exploring remarkable questions in neuroscience with biomedical impact through imaging and high-throughput computing.
  • Science of Supper Clubs: Friday, Oct. 17, 5-9:30 p.m. This rich-in-tradition event spotlights the distinctive food, culture and history of Wisconsin’s supper clubs with food samples, demonstrations and a book panel with noted food authors (Terese Allen, Ron Faiola and Robin Shepard).
  • Nerd Nite: Saturday, Oct. 18, 8-10 p.m. Talks include: “Anything you can do, ants can do better,” by Eric Caldera; “Why is an ear growing on the back of that mouse?” by Kristyn Masters; “0.9999… = 1, But Not For The Reason You Think,” by Jordan Ellenberg; and “Ribonucleic Acids: A Love Story,” by Emily Ruff.

Tags: events