Mark your calendar for Campus Brand Forum

This year’s Campus Brand Forum will examine the Wisconsin School of Business, focusing on how a major campus entity took the unconventional route of re-branding by “un-” branding. The forum also will look at how the school extended its brand from the dean’s office to new employee orientation to recruitment through a process called “brandwoven.”

School of Business faculty member and business consultant Deborah Mitchell is the featured speaker.

The forum will be held at 2 p.m. on Thursday, Nov. 6, in the Fluno Center’s Howard Auditorium. For more information, contact Tricia Dickinson at 265-9005 or pmdickinson@wisc.edu.