University of Wisconsin–Madison

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Slide show: On Thin Ice

It’s a familiar sight in Madison: fans streaming into Camp Randall Stadium on a game day Saturday. But this was no ordinary Saturday. On Feb. 6, the UW’s legendary stadium was home not to football, but rather the Culver’s Camp Randall Hockey Classic, a pair of outdoor games featuring the Badger men’s and women’s teams. …

TIP/Super Bowl ads

During the Super Bowl, thirty seconds is all it takes for a company to establish itself as an innovator – as in the case of the Apple Macintosh “1984” ad – or leave viewers scratching their heads – like the Electronic Data Systems “herding cats” spot.