The Red Shirt returns to celebrate a century of song

For Badger alumni, students and fans looking for a fashionable way to give back, The Red Shirt, Second Edition, has arrived.

Specially designed each year, The Red Shirt is a limited line of T-shirts developed by the Wisconsin Alumni Association (WAA) to help fund scholarships and programming. Proceeds from the sales of these shirts contribute to the more than $550,000 already given by WAA every year through its scholarship programs.

In alignment with the University of Wisconsin–Madison’s priority to increase need-based financial aid for students, The Red Shirt program allows all Badgers to give back to the UW–Madison community in a fun showing of support, unity and Wisconsin spirit.

This year’s collectible design celebrates a century of song as “On, Wisconsin” turns 100. In 1909, W.T. Purdy composed the melody and former UW–Madison student, Carl Beck, supplied the lyrics for what’s now considered one of the country’s most popular school songs.

The Red Shirt, priced at $15, is now available online.

A portion of the proceeds from The Red Shirt, Second Edition, will support need-based financial aid through the UW Foundation’s Great People Scholarship Campaign. This year, WAA is partnering with the UW Athletic Department, which will use The Red Shirt design as the season’s stadium shirt, sold at select retail outlets.

Founded in 1861, WAA offers UW alumni and friends a wide variety of services, including the award-winning On Wisconsin and Badger Insider magazines, career services, student programming, international travel opportunities and lifelong learning events.