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From Kane Brown on Library Mall to Badgers at Lambeau Field: A special weekend of entertainment

The country music star electrified campus with an exclusive concert, while UW football visited the legendary home of the Green Bay Packers.

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Country star Kane Brown put on an electric performance on Library Mall. The “Off to College” concert was presented by Amazon Music and the Wisconsin Union Directorate, with tickets exclusively offered to UW–Madison students. VIDEO: MA VUE / UW–MADISON

What comes after your first week of classes? For UW–Madison students, it was a can’t-miss weekend of entertainment: a Kane Brown concert that lit up Library Mall and streamed live on Amazon Prime around the world, followed by a trip to Lambeau Field for the Badger football opener and fourth-ever college game played at the legendary home of the Green Bay Packers. While the Badgers couldn’t overcome No. 4 Notre Dame on the field, it was still a weekend to remember for thousands of fans — and for students who pulled off the ultimate doubleheader of entertainment.

Kane Brown, wearing a Badger T-shirt, smiles and holds a microphone on stage.
On Saturday, Sept. 5, country star Kane Brown came to campus for a special back-to-school performance. And he knew how to make the UW–Madison crowd happy: wear a Wisconsin Badger T-shirt. Photo: Althea Dotzour / UW–Madison
Kane Brown performs on a large stage, with a crowd and fountain in the foreground.
Library Mall transformed into a lively concert venue for the “Off to College” show, which was presented by Amazon Music and streamed live on Prime Video and Twitch. Tickets were available for free and exclusively to students. Photo: Althea Dotzour / UW–Madison
Concert crowd members, shown from behind, wave their arms in front of the stage, with the Red Gym and Memorial Union in the background.
Thousands of UW–Madison students danced the night away to Brown’s top hits, including “What Ifs,” “Heaven,” “Good as You” and “Miles on It.” Photo: Althea Dotzour / UW–Madison
Kane Brown bumps fists with several fans in the front row of the stage.
Brown interacted with some of his biggest fans in the front row. Photo: Althea Dotzour / UW–Madison
Kane Brown takes a selfie on stage with the crowd in the background.
Students posed for a legendary selfie with the country star. Photo: Althea Dotzour / UW–Madison
Kane Brown and his wife, Katelyn Jae Brown, link arms and sing on stage.
Brown’s wife, Katelyn Jae, joined him on stage to perform their hit single “Thank God.” Photo: Jeff Miller / UW–Madison
Kane Brown opens his arms while performing on stage, with pyrotechnic flames going off.
Brown’s set was, as the students say, fire. Photo: Jeff Miller / UW–Madison
Kane Brown sings on stage in front of a large crowd.
The concert was an epic bookend to the first week of classes at UW–Madison. Photo: Jeff Miller / UW–Madison
Two tailgaters wearing Badger gear play bean bag toss, with Lambeau Field in the background.
On Sunday, Sept. 6, it was a brand new scene. Badger football fans traveled by the thousands to Green Bay for a special season opener against Notre Dame. What could be better than a Badger tailgate with perfect weather and legendary Lambeau Field as the backdrop? Photo: Taylor Wolfram / UW–Madison
Badger fans embrace each other during the singing of "Varsity" in an auditorium, with the UW Marching Band and Spirit Squad on stage.
Badger Huddle, the official pregame party hosted by the Wisconsin Alumni Association, took the show on the road. Attending the event at the Resch Expo, Badger fans embraced during the UW Marching Band’s rendition of “Varsity.” Photo: Taylor Wolfram / UW–Madison
Three people look at a glass display that shows early football uniforms and other artifacts from Wisconsin and Notre Dame.
UW Archives teamed up with the University of Notre Dame Archives to curate an exhibit, “From the Gridiron to the Archives: Documenting Over a Century of Notre Dame and Wisconsin Football,” celebrating the shared history between the schools. Photo: Taylor Wolfram / UW–Madison
Football fans wearing Badger gear cheer at the camera, with the Lambeau Field scoreboard in the background.
Badger fans were fired up for the season opener in a unique setting. Photo: Taylor Wolfram / UW–Madison
UW Spirit Squad Members pose and cheer on the sidelines of the field.
From the UW Spirit Squad’s cheerleading, to Bucky’s sideline antics, to an earth-shaking “Jump Around,” familiar Camp Randall scenes could be found all around Lambeau Field. Photo: Taylor Wolfram / UW–Madison
Badger football player Sebastian Cheeks celebrates on the field.
Badgers linebacker Sebastian Cheeks celebrated after a sack and forced fumble in the first quarter. Photo: Taylor Wolfram / UW–Madison
Bucky Badger flashes a W with his hands in front of a football field.
Bucky was ready for his close-up at Lambeau. Photo: Taylor Wolfram / UW–Madison
A Badger player kicks a football in front of a scrum of linemen.
UW took an early lead against Notre Dame thanks to this kick from Gavin Lahm. The Badgers stuck with the No. 4 team in the country in the first half, though the Fighting Irish pulled away in the second. Photo: Taylor Wolfram / UW–Madison
UW Marching Band members march and play instruments on the field.
The UW Marching Band thrilled the Lambeau Field crowd with a spirited performance at halftime. Photo: Taylor Wolfram / UW–Madison
A high-level view of the Lambeau Field, with half of the bowl in red and the other in navy.
Although the Badgers came up short, fans still got to experience a rare opportunity: watching their favorite team play at Lambeau Field, which has only hosted four college football games since opening in 1957. Photo: Taylor Wolfram / UW–Madison

Tags: events, recent sightings, student life, wisconsin welcome

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