The best social media accounts to follow in Badgerland
Looking to stay connected with campus life at UW–Madison? Social media is a great way to keep up with events, announcements, and campus culture — but it’s also much more than a news feed. These platforms are where Badgers come together to celebrate traditions, share experiences, and show off their pride. Find your favorite ways to stay connected:
Institutional accounts:
UW–Madison
IG: @uwmadison
X: @UWMadison
Bluesky: @uwmadison
There’s no better way to stay updated on all things UW–Madison and share in Badger pride than to follow the official UW–Madison social media account. As students return to campus and the new school year begins, be sure to stay posted on campus events and activities.
Wisconsin Union
IG: @wisconsinunion
As the Wisconsin Union Instagram shows, you can never have too many pictures of the Terrace. The Union’s feed includes everything you need to know about events around campus, like when they’re offering free brats. Stay up to date and make sure you never miss an event at the Union.
Student Affairs
TikTok: @uw_studentaffairs
The UW Student Affairs socials prove there’s always something to do on campus. Follow along and stay connected by checking out events, student life and campus resources.
University Health Services
IG: @uhsmadison
As the new school year is upon us, it’s critical that students have resources available. University Health Services is a great one to know follow for important medical, mental health and prevention updates and how to stay healthy on campus this year.
Wisconsin Athletics:
IG: @uwbadgers
X: @UWBadgers
With fall sports season officially back, there’s no better way to stay updated than with the official Badgers Athletics social media accounts. Stay connected and check out game/match highlights, athlete spotlights and sports news.
Wisconsin Alumni Association
IG: @wisalumni
For a view of what it’s like to be a Badger post-graduation (it won’t be long!) the Wisconsin Alumni Association is your place for all things Badgers, including ways to connect with and learn from our vast network of nearly 500,000 alums.
UW–Madison Police
IG: @uwmadisonpolice
Stay safe and informed by following the UW–Madison Police Department. From campus safety tips and emergency updates to community engagement and behind-the-scenes looks at campus policing, their accounts are a good follow if you’re looking to stay connected and secure at UW.
Campus Leaders:
Chancellor Jennifer Mnookin
IG: @uwchancellor
Bluesky: @uwchancellor
Chancellor Jennifer Mnookin’s socials highlight her time on campus and around Wisconsin, as she takes part in age-old traditions, like “jumping around” and enjoying Babcock ice cream with students.
Dean of Students Christina Olstad
IG: @dos_uw
If you’re looking to stay updated on student life and campus events, make sure to give Dean of Students Christina Olstad a follow. Olstad helps UW students feel supported and welcome, both inside and outside the classroom.
Bucky Badger
IG: @uwbuckybadger
TikTok: @uwbuckybadger
What’s better than seeing Bucky Badger? Answer: An entire feed of Bucky on socials. Between attending athletics events, welcoming new students and goofing around on campus, UW–Madison’s official mascot is staying busy.
