Tag Bucky Badger

Athletics, financial aid reap rewards from record UW merchandise sales

January 5, 2017

Royalties from the sale of licensed UW–Madison merchandise set a record in 2015-16, exceeding $4.4 million.

Homecoming 2016 in pictures

November 12, 2016

As Badgers everywhere celebrate Homecoming, thousands gathered for the annual downtown parade.

Slideshow: New Badgers are welcomed onto campus

September 2, 2016

New and returning University of Wisconsin–Madison students were welcomed back on campus with a series of events this week, including a road race, a festival at Union South and even a chance to pose with Bucky Badger.