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Tag Advertising

Violent television may make children more susceptible to advertising messages

November 18, 2014

A study by a University of Wisconsin–Madison journalism researcher has found that children who watch television shows with action or violence are more susceptible to messages in the advertisements shown during the programs.

UW alumna Alpert to talk about advertising career

March 20, 2013

Teresa Alpert's career took her on a path from the University of Wisconsin–Madison to special education teacher and engineer before leading her to a career in advertising.