Caption: Jack Nitschke, a professor of psychology and psychiatry at the University of Wisconsin-Madison, is portrayed with a computer-projected image of a human brain. While scientists have long known that memories of emotional events are more vivid than other memories, Nitschke and his team have shown that even the anticipation of emotional situations can fire up areas of the brain that help us form lasting memories. The finding is opening up a new focus on the power of expectancy and could be useful to therapists who work with people suffering from social phobias and anxiety.
Photo by: Jeff Miller
Date: September, 2006