Video A behind-the-scenes look at UW-Madison’s new TV commercial

A new 30-second television commercial that captures the pulse of Badger fans everywhere premieres Saturday to a nationwide audience. It’s set to air during the broadcast of Saturday’s Badger football game against Louisiana State University at Lambeau Field in Green Bay.

With a technical crew of 15 people, and more than 30 volunteers from the university community working in front of the camera, the commercial was shot over the course of three days in and around Madison.

An accompanying video offers a peek behind the scenes during the production of the commercial.

Tricia Nolan, UW–Madison’s assistant vice chancellor of marketing, narrates and describes how the commercial embodies many of the ways Wisconsin fans connect to UW–Madison as they support their team and their university with passion.